Thousands of talented, caring entrepreneurs, business, and sales professionals financially struggle, living paycheck to paycheck each year. Why? Because having passion and the desire to help others is simply not enough to build financial stability. You also need influential sales & marketing skills if you want to survive and thrive in our fast paced, ever-changing economy.

     When I first started out, my goal was to make the world a better place. Then I discovered three words that knocked me over. “Bills, Taxes, and Overhead.” Yes, I wanted to serve others, yet I also needed to pay my rent and eat. I still remember standing in my 400 sq ft, run-down apartment skipping meals because I didn't know how I was going to pay the gas bill.

     I was a good practitioner, and fairly good at selling since that's how I paid my way through school. Yet, I didn't have a consistent system for consistently generating revenue. As I got older, I knew I'd also have the financially responsibility of supporting others and I needed a better way to grow my business. Yet, I didn’t want to take high-pressure sales courses that taught how to be a pushy salesman.

     So, instead, I began investigating how people I admired had successfully grown their businesses. Why reinvent the wheel, right? I wanted the best strategies in the quickest amount of time because I wasn’t getting any younger and I needed to start earning serious cash immediately!

     What I learned surprised me. These people were the exact opposite of high-pressured, “used car salesmen.” They weren’t using slick, manipulative techniques to make customers buy their stuff. Nor were they being viewed as aggressive. Instead, they shared a common set of beliefs about money, selling, and their customers that I had not heard before. They also had very specific systems for connecting with others, moving through the sales process, creating staggeringly high close rates, and converting customers into friends.

     These top-earning professionals had uncovered a system for “selling through serving” that 80% of business people still aren’t using. They mastered persuasion strategies that created WIN-WIN situations. I used to think "persuasion" meant manipulating someone, but it doesn’t. Manipulation means you are out for your own interests. Persuasion means discovering what others really want and providing it to them through your goods/services in a way that creates success both of you.

     I kept wondering why everyone wasn't employing these strategies, since they were HUGELY successful at converting more sales and creating more friends. Well, the biggest reason is that most are unaware of these principles. The sad fact is most entrepreneurs and sales professionals are not taking the time to educate themselves in the art of relationship-based selling. They rely on their outgoing personality or the product they offer to do the job. Instead of equipping yourself with a proven system for converting prospects into high-value customers, most just keep winging it, which likely means you're leaving thousands of dollars on the table every single month!

     The second reason is EGO. Instead of admitting you could use some help, people let their pride or insecurity get in the way. Many years ago, I listened to a multi-million dollar sales trainer say something that has stuck with me to this day. She said, “Check your Ego with your bank account!” It was a direct challenge to those in the audience who were questioning (judging) her advice when she had generated millions from her tips and they hadn't. That really stung at the time. My Ego wanted me to think that I already knew all this stuff, so I really didn’t need it (or her). Then another bill would show up, reminding me that maybe I did.

     Several years ago, people started asking me for advice on how to grow their sales because I ended up selling millions of dollars worth of services using the insights and strategies I've put into the Sales Mastery course. It was one of those strange "circle-of-life" moments. That’s when I decided to dig through all my journals and organize the notes I had taken from those brilliant men and women who are some of the most successful sales professionals in the world. Yet, I also wanted to include my own system of "influencing with integrity" that I had developed over two decades, that allowed me to become a top earner in my profession.

     Thus, I combined the foundational selling strategies of the masters with my own relationship-building and non-verbal communication skills to bring you a complete system for growing your impact, clientele, and profitability through Sales Mastery!